In this project, we were brought on to develop the key art and visual direction for Goldfish — a short film and album collaboration starring Hit-Boy and The Alchemist. The objective was to create a cinematic identity that could bridge film, music, and cultural momentum under one cohesive visual system.

The client’s goal was to establish a strong first impression across theatrical, digital, and music platforms while positioning the project as more than a standalone release. It needed to resonate with audiences across film and hip-hop communities, building anticipation for both the narrative and the accompanying album.

Our approach focused on crafting a refined yet raw visual language rooted in crime cinema aesthetics and contemporary minimalism. We developed a scalable key art system that could extend across posters, album packaging, and digital assets — ensuring consistency, clarity, and cultural relevance across every touchpoint.